All designs are led by Apirat Boonruangthaworn. Driven by the question of “what constitutes good design”, his life work can be seen as an ongoing exploration of what makes a furniture being loved by its users. Being exposed to the circles of prominent international designers, Apirat has formed his unique design principles that intend to make his furniture flourishes with human touches. With an attempt to reinvent the so-called “Thai design” in the 21st century, Apirat is keen to strip away all the traditional ornament and articulate the universality of Thainess that renders inspiring simplicity and minimalistic charm. His works was exhibited at several international furniture fairs, such as Salone del Mobile in Milan, and received numerous awards, including the prestigious IF Design Award.